Burberry Prorsum - Autumn/winter 2010-2011
With its last show, Burberry Prorsum made definitively obsolete the modus operandi of traditional the fashion weeks. It is true that between the simultaneous diffusion in streaming on some 70 Internet sites and projection in 3D with the four corners of the sphere for a handle of privileged people, never fashion show had not profited from such a visibility…
If Christopher Bailey can right now be enorgueillir to be parvenu to impose its own diagram of diffusion of the collections, it seems that this one should not be long in making school. It should be said that while finally granting the right to profit from the explosion of new technologies, the fashion entered the 21e century on one level…
The show Burberry Prorsum will remain thus certainly engraved in the memories of thousands of feverishly connected Net surfers, ready to comment on on line on Twitter a procession which one condescended to finally to present them on line, but also hundreds of journalists invited to fit a pair of glasses 3D. For them, it will be forever that which, while regarding as exceeded the ultra elitism of the mode, dared to open limps it of Pandora. For better and for worse…
Indeed, if it is creditable to want to offer early product of its new collection to a broader panel of spectators, it will be necessary nevertheless to take care that this kind of multi-presentation is always as licked as that of Burberry, in order not to lose an ounce of the magic up to now haloing the fashion shows.
With regard to the collection in itself, it seems that Christopher Bailey could not have offered to its new potential customers a better introduction to the Prorsum universe. Because if the trench left the place to many variations around the jacket of aviator, that did not prevent the assistance - that it is real or virtual - from wishing ardently each revealed part of outside this Tuesday in London.
While reinterpreting the military wind-breakers (in their affixing volumes cropped pile in the air of time and multiple collars oversize in shearling), Bailey indeed managed to condense the major tendencies of the next winter, and this whole in their conferring a more desirable twist roots cosy.
However, he does not forget any however that its customers (Kate Hudson, Claire Danes, Leigh Lezark, Julia Restoin Roitfeld…) are young women set on romantic contrasts. He mixes thus his jackets army with delicate lace combinations and some blocked skirts, sheathed longuissimes cuissardes of leather or python. The silhouette Burberry Prorsum then draws perfect the dress code of the next season, namely wind-breaker cropped in shearling + draped smart dress + top-of-the-range cuissardes, the bathed whole of colours army.
In addition, perfectly conscious of this phenomenon which makes us lose all feel common vis-a-vis discovered a new collection, Bailey decided to us to offer the précommander appropriateness as of now - and this during 3 days - its more than divine coats, thus benefitting the maximum of the advantages inherent in its novel mode of communication.
On this subject, let us thank the gods for the mode for having excluded from the operation very the intrigantes boots strapped in turned over skin. While acting of the kind, they surely avoided the over-indebtedness with good number of Net surfers…
