McQueen: the show
It is from now on official: the McQueen house will survive its creator. François Pinault, chairman of PR - group which Alexander McQueen in 2002 had joined - indeed has just declared that more the nice homage which one could pay to him was to continue to make live its name through its claw…
Whereas a press release of KCD announces to us that the collection autumn/winter 2010-2011 of Alexander McQueen will be presented in committee restricted at the time of next the fashion week Parisian, the group PR has just expressed its desire to continue to develop the mark of the missing creator last on February 11. It should be said that after having supported the claw with end of arm during its first years of existence, those which also hold Gucci and Yves Saint Laurent would not have any interest to leave the ship…
If François Pinault appeared particularly moved at the time of the presentation by the annual results of the group, it therefore did not lose of it the direction of the businesses and account to make perdurer well the McQueen company, more especially as this one has proven to be profitable for 3 years. Lee Alexander McQueen should thus enter the circle of the large dressmakers who saw their work remaining to them after their disappearance…
Yes but here, if the heritages of Cristobal Balenciaga, Christian Dior or Gabrielle Chanel contain good number of strong lines and iconic clothing (constituting rich, exploitable files ad infinitum by their successors), the content of the will of Alexander McQueen is very different, this one holding more impalpable emotion that of the stylistic treaty. It thus seems complicated to entrust to another designer the keys of the McQueen house, so much this one still sought its rate/rhythm of cruising of living of its creator.
Admittedly, while composing of the collections mixing historical references, technocouture and fascination for vanities, any young creator a gifted bit could take again on his account the expensive topics with the designer. But which will be able to transcend them without denaturing them, nor to let itself influence by the considerations more commercial than creative than the group PR will not fail to impose on its next foal? The question of the succession is likely to prove to be thorny…
However, to judge some by the recent clearing of the sales of McQueen parts, PR should perhaps start by celebrating the work of its late employee by republishing some of his greater successes, in order to consolidate the image of McQueen in the collective memory. To want too quickly to find a substitute to him, PR is likely to kill in egg a claw which only requires to continue to exist, for little that one lets it make his mourning…
